Quit Genius
Explainer video
Client - Quit Genius
Production - Untime Studio
Director - Liza Tarasova
Animation - Sergey Stripachenko, Vlad Zhelykovskyi
Illustration - Ayrin Ary, Ira Voilenko, Olya Kovalenko
Sound design - Zvoolab Studio
Quit Genius is an app which helps you to quit smoking. It’s not magic, just really good science.
Goal
We were asked about creation of the first video - intro for the new users to help them meet the app.
Solution
Create explainer video where we present people as fun characters who help each other on it's hard way to the quit smoking.
Result
This video was one of the reasons why Quit Genius get app of the day on the App Store.
Process
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